Email marketing is a popular tool for sharing company messages with customers or prospective customers in a targeted and direct manner. However, in order to communicate in the spirit of the brand, there are some things to consider. This applies to Europe as well as to China. As an agency we support you from start to finish.

First of all, it is important to consider who should be addressed. Email addresses are often collected over a long period of time without their exact origin having been documented. It is important that the data is used properly and that appropriate queries are made in case of uncertainty. In order to communicate in the next step completely in the sense of the brand, the correct design constants must be set. The entire appearance of the brand must be uniformly implemented for digital communication as well. We support you not only in the design but also in the choice of an appropriate technical platform.

Regular communication should always take place with a view to all customer touchpoints. This requires a view from above and an integrated approach that does not see email marketing as a detached individual action or promotion. Along the customer journey, there are numerous opportunities for interaction with your customers and leads. It is therefore important to address interested parties with relevant information at the right time, whether it is a request for an initial contact or interaction with existing customers.

We support you in successfully selling your products or services by building a strong brand. This is always done with a view to the specifics of the respective market. In China, the customer journey looks different from that in Germany or other European countries. The use of mobile phones and tablets is much more dominant than desktop use. This has an impact on user behaviour and means that offerings of information must look and function differently than in Western markets.