Print media can now be used much more effectively and synergies can be better exploited. Through the “print-to-more” approach, we implement print media in such an integrated way that they generate the best possible value for money.
Surely you are familiar with using QR codes on websites, for example, to access more detailed information available on print media. In the case of print media, all too often these links are simply placed at the end of the text. It is not uncommon for both the website and print medium to show the same or nearly the same content – varying only in the level of detail offered or perhaps with different wording. For the reader who follows the link, this is not very satisfactory. And for the company communicating, it is a missed opportunity to bind the interested reader even more strongly, to stimulate cross-selling, or to send additional brand messages.
We make the “print-to-more” approach go further. We understand the print medium with its contents as an iceberg floating in water. The print medium is the pinnacle of information and at the same time the basis for more: on the web, as an app, or somewhere else.
This approach is easier, cheaper, and faster to implement than one might think. Often the extra information is already available. Two examples: During an interview for a customer magazine, the camera can run right along with the interview, in order to be able to offer more multimedia content later. Or existing sales presentation slides provide the storyboard for the online multimedia presentation with sound.
“Print-to-more” thinks in an integrated way and considers the depth of possible information. This creates important added value for expensive print media. The value for money is right. The medium of print, which is in reality passive, thus creates more interactive and sustainable communication. This efficiency approach ensures the success of storytelling, content marketing, SEO campaigns, and much more.
As an agency, we support corporate publishing and the creation of marketing collateral across the entire spectrum – from conceptual design to acquiring advertisements, from editorial work to layout, and from production to distribution of the magazine to your readership.