In der B2B-Kommunikation sind für die Brandingagentur INCREON Media und Mediaplanung in Print und Digital wichtige Erfolgsfaktoren für die Markenführung.

Advertising is important. So is media planning. After all, the addressed target audiences should be reached through media in the appropriate situation through the right channel, or even better: via several channels and with a time delay. Special B2B communication must also be able to assert itself in its relevance to the target audience among the over 4,000 advertising messages that reach the average German every day. In addition, the issue is no longer just a matter of placing the message in newspapers, general interest magazines, special interest magazines, trade media, or other media outlets. The large number of digital channels and the variety of digital content strategies must be considered in an integrated way.

Because contact with an ad, banner, or website is usually fleeting, the media must convey the brand message quickly and accurately. The concept, copy, design, animation, and reaction moments and tracking are the keys to the success of a B2B advertising or B2B campaign. At our branding and marketing agency, we select suitable media for the topic and create a custom-tailored offline-online media plan based on sound facts and within your budget.

As an agency, we help our clients to navigate through the ever faster changing and fragmented media landscape and so that our clients make the best possible use of the opportunities for their own marketing communication.