The naming process results in concrete name suggestions. During the creative and evaluation phase — that is, the analysis of the names according to aspects of trademark rights, language, and Internet and specific domains — as a naming agency, we subject the names to international conflict research and trademark research tests for pure identity or, alternatively, for phonetic identity. At an early stage in the naming process, this helps to avoid overlap with existing brands in the same classes of goods worldwide.
As soon as one or more names stand firm as favorites after the presentation, we recommend deeper conflict research. This evaluation provides an overview of the same, similar, and related names within and outside of the respective relevant classes of goods for the chosen target countries. This intensive legal trademark conflict research provides you with a degree of certainty about your decision of over 75 percent.
Does it make sense or not?
All forms of conflict research and trademark research provide a high degree of assurance regarding the decision for a brand name and the registration of the brand (trademark). Are there identical matches or critical matches? Will the mark be contested? When this is not the case, conflict research brings you an advantage in time, as you can start immediately with the work on the logo and on the corporate design of the brand. There is usually not enough time to wait until the registration is processed on the national, European, or international level.