Audio
Audio content is what people remember best. What is heard is immediately processed in the brain and creates images, often entire stories, in the mind’s eye. Making the best possible use of this for communication and branding is the task of the audio department in the branding agency. WIDESOUL is the audio brand of INCREON.
AUDIO BRANDING.
Creating emotional impact for the brand with sound typical for the brand.
Sounds trigger emotions.
They create the bridge to our feelings. And this is where the great opportunity lies. Let’s take a look at the rational content of a website, for example. It can be given an emotional balance through sound. This makes rational content easier to understand and better absorbed. Music creates a feel-good aspect in communication and thus achieves a special closeness to the brand. Audio branding therefore also underscores the identity of a brand. By developing the sound pattern strictly according to your brand positioning, we can arouse emotions in a targeted manner and guide them in favor of your brand. WIDESOUL helps you to manifest the identity of your brand with audio branding.
Audio branding in brand communication
Sound is the bridge to our heart and soul. Using acoustic stimuli in brand communication therefore has enormous potential. Acoustic branding is still in its infancy compared to visual branding. And there is often a general lack of awareness. Audio branding is therefore a relatively young discipline. Jingles or sound logos have been around for a long time, but the aspect of using audio branding holistically in brand development is rather new. The main reason for this is that the use of multimedia media in communication is constantly on the rise. Ultimately, it is no longer a problem to integrate audio files and video files into websites thanks to the high data bandwidth on the Internet.
Users now expect a website to virtually speak to them and communicate the content using all the possibilities of multimedia. On the other hand, it has become much easier to deal with multimedia media. Every smartphone can record, save, edit, and distribute images and sound. The “photo of the future” is the 15-second video anyway. Sound plays an important, emotionalizing role in all these media. We hear movies more than we see them. With this in mind, even in the days of silent films, moods were made comprehensible with the piano and images were emotionalized. Without music and sound, a movie is abstract.
How to create effective audio branding for your brand.
As a branding agency and brand consultancy, INCREON always focuses on the brand. At WIDESOUL as a sound branding agency, the brand is also at the center of all productions. We always have the target audience in mind and emotion in the gut. We build on technical perfection with experienced intuition. And we top off sparkling creativity with strategic advice. We are always artistically free and versatile, not closed to any direction, but essentially mainstream with a slight focus on soul, jazz, and groove.
Sound branding, audio production, music composition …
Sound branding
Charge your brand emotionally with sound branding (audio branding), strengthen the brand identity at the branding touchpoints, and increase the efficiency of your media.
Audio production
Use the emotional power of music, speakers, sound effects, and acoustic stimuli for integrated and holistic brand communication.
Music composition
Give your presentations, videos, and films their own brand-typical acoustic pattern and emphasize your brand being experienced with all senses.
How sound branding is now possible and affordable for every company.
Effective audio branding with little effort.
We have to keep reminding ourselves of the technical changes that have taken place in recent years. Music production and the studio landscape have changed dramatically. Tablets and smartphones can now be used to make professional music (idea development, songwriting, parts of pre-productions). With a little equipment and software, any computer can be upgraded to a fully-fledged professional recording studio — right through to mastering. This alone makes audio production much more efficient.
All technical devices have also become smaller and more powerful at the same time, which in turn means that they can be used much more directly and from any location. The simple technical editing options mean that changes can be made quickly and easily. And professional technology is now accessible to a much larger group of artists: Virtually every musician now has their own recording studio at home. This results in a higher quantity of very good and unique sound material at relatively low cost. The majority of artists offer interesting audio material via a variety of databases. And the material is no longer just average, as it was in the past. Today, high-quality material is available at comparatively low cost.
Being location-independent also means that voice-over artists, for example, do not have to go to a specific recording studio and record on location. Many professional voice-over artists record their voice-overs in their own homes, which means that we now have access to a professional selection of international voice-over artists for dubbing videos in all countries relatively quickly and at reasonable cost. This in turn leads to a reduction in costs in this area.
All companies no longer have to worry about the cost of sound branding. This is because it is much more about the consistent understanding of branding and the resulting opportunities than the high costs associated with technology. In short: The artistic component wins out and the cost of technology continues to fall. We have a large repertoire of good basic material that can be put together effectively for your own needs and used to create a strong brand. Today, even mastering can be done to a high standard without great effort.
Our promise for effective audio branding:
All for too often, people in the music and audio industry fall into the quality trap. Especially among musicians and sound professionals, it is not uncommon to “tweak the last 2% to get the last 1% out”. This last percent is usually only heard by full professionals, but it is what ultimately causes costs and time to explode. We work extremely efficiently in this area and always try to strike the right balance between technology, time and, last but not least, the nerves of everyone involved.